The Marketing Coordinator will be a key member of the Marketing Planning & Performance team at REI. This team plays a critical role in shaping the strategies that drive growth through marketing programs, channels, and events. You will be a key partner in gathering event analyticsaggregating results across marketing channels, retail, digital, and merchandising to tell the comprehensive story of event (or campaign) performance unified around the customer. This role offers an exciting opportunity to learn REIs marketing strategy, offer ideas on how to improve how we report on our performance, and gain responsibility in developing insights about events.
Biweekly communications with marketing channel and program owners to gather business updates that are elevated to marketing leadership Own and innovate on how we collect competitive analytics.
Use these insights to influence what marketing strategies we put forth and where there is opportunity for our channels to be more nimble
Coordination with Marketing Integration team to make sure the teams are synced on the go-to-market plan, the goals of the campaign, and timeline for reporting on results
Support the data collection process and analysis that answers key business questions about event performance through the lens of the customer
Support the analysis of performance drivers and surface recommendations, partner closely with marketing integration team to translate these recommendations into impacts actions which will impact our Go To Market approach
Seek efficiencies in aggregating insights across divisions and develop best practices for measurement post-event (or campaign)
Contribute to the total effectiveness of the Marketing Planning & Performance team through transparent, proactive contributions, offering creative solutions to problems in a constructive manner
Support the annual strategic planning process by identifying potential growth areas; make recommendations on marketing strategies and align with marketing stakeholders to support innovative opportunities
Bring your passion and expertise
0-3 years professional experience, preferably with consulting background
Degree in business or science/math/engineering discipline preferred
Comfortable dealing with data and using data to tell a story
Expert in Excel and PowerPoint
Demonstrated ability to work under deadlines
Accuracy and attention to detail
Excellent organization and communication skills
Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals
Flexible in one's viewpoints and positions in order to support the direction taken by others at REI
Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities
Consolidates information from various sources including feedback from others to reach sound decisions
Considers the ultimate impact of decisions and actions on internal and external customers
Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work
Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals
Clearly conveys and accurately receives information by a variety of methods and in various situations
Builds rapport with all kinds of people inside and outside the organization
Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals
Challenges the status quo, champions change and influences others to change
Why you'll love it here
Real. Alive. Connected. These are a few words that describe life at REI. Whether its in our careers or in the great outdoors, we aspire to adventure in all ways! At REI we value our customers; we work hard to earn our reputation for quality and integrity every day. Our commitment remains the same as when we started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure. Join a passionate community of people who believe in one simple truth: an outdoor life is a life well-lived. Get ready to harness your creativity, customer focus and enthusiasm for living life outdoorswe cant wait to meet you!
REI is proud to be an Equal Opportunity Employer.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.