The DirectorDigital Media is responsible for PlanningDirectingImplementing digital media campaigns. Leading 15-person team and providing leadership and empowering success. Candidates need background in Digital media campaign implimentation includes CPM, CPC, CPL, CPA Numerous retargeting media placements SEO marketing Social Media marketing Rich media nteractive media campaigns Programmatic online buying Media Planning Strategy Optimizeing campaigns with media vendors Working together with creative teams to ensure creative specifications of negotiated plan are satisfied Develop POVs as needed in response to client and account team requests Monitoring media campaigns via third-party ad serving software, having daily, weekly andor monthly campaign performance meetings internally and reporting results to client Requrements 7+ years of total media planning experience andor digital media planning experience Bachelor's Degree in related field andor equivalent work experience Third-party ad serving, tracking and reporting expertise (e.g. Double-click) Negotiation experience (i.e. with and managing independent vendors) Full service agency experience preferred, but not required
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